2. Personally Identifiable Information
To use the HIVELIGHTER service, an email address, username and password are required. We use personally identifiable information to deliver the Service, to comply with reasonable requests of law enforcement and recommend additional content to you.
Where applicable, we indicate whether and why you mustf provide us with your Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Service if that information is necessary to provide you with the service or if we are legally required to collect it.
Personally identifiable information provided by you
Registration: If you desire to have access to certain restricted sections of the Site or request to receive marketing materials, you may be required to become a registered user, and to submit the following types of Personal Information to HIVELIGHTER: your name, email address, user name, and password.
Customer Support: We may collect information through your communications with our customer support team or other communications that you may send us and their contents.
Other: We may also collect your contact details when you provide them in the context of our customer, vendor, and partner relationships.
3. Non-Personally Identifiable Information
We also collect and use information about your interactions with the Service in a manner and format that does not identify you as an individual (“Non-Personally Identifiable Information”). We may collect, use, and disclose Non-Personally Identifiable Information as set forth below.
We collect information about the URLs, titles, highlights, comments and other information you save to HIVELIGHTER. The types of information we collect includes your browser type, device type, time zone, language, and other information related to the manner in which you access HIVELIGHTER. If you are on a mobile device, we may collect the advertising identifiers provided by Apple on iOS and by Google on Android. You can change this identifier in your device settings. We also collect information about your use of HIVELIGHTER so that we can provide our services. For example, as a part of providing HIVELIGHTER’s syncing features, we sync information about the items that you save and view within HIVELIGHTER so that your ccount and usage information may be synced across all of your devices.
Non-Personally identifiable information provided by you
Analytics Information: We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your application as part of application usage and other information that assists us in improving the Service. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.
Log File Information: When you use our Service, our servers automatically record certain log file information to automatically add highlights to the web page. These server logs may include anonymous information such as your web request, device type and other information related to highlights.
Cookies and Similar Technologies: Like many websites, we also use “cookie” technology to collect additional website usage data and to improve the Site and our Service. A cookie is a small data file that we transfer to your computer or mobile device’s hard disk. A session cookie enables certain features of the Site and our service and is deleted from your computer or mobile device when you disconnect from or leave the Site. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser help file directions. Most Internet browsers automatically accept cookies. HIVELIGHTER may use both session cookies and persistent cookies to better understand how you interact with the Site and our Service, to monitor aggregate usage by our users and web traffic routing on the Site, and to improve the Site and our Service.
We may also automatically record certain information from your device by using various types of technology, including “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law.
You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that if you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential.
Links to Other Websites: Our Site contains links to other websites. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer or mobile device, collect data or solicit Personal Information from you. Other sites follow different rules regarding the use or disclosure of the Personal Information you submit to them. We are not responsible for the content, privacy and security practices, and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to read the privacy policies or statements of the other websites you visit.
4. How We May Use Your Personal Information
We use your personal information to respond to your requests and perform our contract with you. We may do this, for example, by using your contact information to respond to your inquiries, to provide customer support and to supply any products or services you have requested. In addition, if you choose to use HIVELIGHTER to share content with another person, we will use the recipient's email address or user account information to provide that service, but we will not use that email address for any other purpose.
We also have a legitimate business interest to operate and improve our services such as saving articles, highlights, comments, or other content to HIVELIGHTER and making such content and recommendations available to you at a later time on any device that you use to access HIVELIGHTER. We also use non-identifying, aggregated information to analyze the manner in which HIVELIGHTER is used, which also allows us to improve our services. The aggregated information we use includes the manner in which articles, highlights, comments, or content has been accessed, saved and shared. We may use aggregated information to offer a list of top sites or content, to make recommendations to our users, to report on usage and trends, to improve the products and services that we offer, or to develop new products and services.
We also may use the Personal Information we obtain about you to:
5. How We Share Your Personal Information
We may disclose the Personal Information we collect about you as described below or otherwise disclosed to you at the time the data is collected, including with:
Service Providers: We engage certain trusted third parties to perform functions and provide services to us, that may include hosting and maintenance, error monitoring, debugging, performance monitoring, billing, customer relationship, database storage and management, and direct marketing campaigns. We may share your Personal Information with these third parties, but only to the extent necessary to perform these functions and provide such services. We also require these third parties to maintain the privacy and security of the Personal Information they process on our behalf.
Compliance with Laws and Law Enforcement: HIVELIGHTER cooperates with government and law enforcement officials or private parties to enforce and comply with the law. To the extent permitted under applicable law, we may disclose any information about you to government or law enforcement officials or private parties as we believe is necessary or appropriate to investigate, respond to, and defend against claims, for legal process (including subpoenas), to protect the property and rights of HIVELIGHTER or a third party, to protect HIVELIGHTER against liability, for the safety of the public or any person, to prevent or stop any illegal, unethical, fraudulent, abusive, or legally actionable activity, to protect the security or integrity of the Service and any equipment used to make the Service available, or to comply with the law.
6. How We Protect Your Personal Information
HIVELIGHTER is very concerned about safeguarding the confidentiality of your Personal Information. We employ administrative and electronic measures designed to appropriately protect your Personal Information against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Information in our possession. Please be aware that no security measures are perfect or impenetrable. We cannot guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our administrative, physical, and electronic safeguards, subject to requirements under applicable law to ensure or warrant information security.
We will make any legally-required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored Personal Information to you via email or conspicuous posting on our Site in the most expedient time possible and without unreasonable delay, consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system, and any other disclosures that may be required under applicable law.
We also take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.
7. Your Rights and Choices
If you decide at any time that you no longer wish to receive such marketing communications from us, please follow the unsubscribe instructions provided in any of the communications. You may also opt out from receiving commercial email from us by sending your request to us by email at [email protected]. Please be aware that, even after you opt out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Service.
In certain jurisdictions you have the right to request access and receive information about the Personal Information we maintain about you, to update and correct inaccuracies in your Personal Information, to restrict or object to the processing of your Personal Information, to have the information blocked, anonymized or deleted, as appropriate, or to exercise your right to data portability to transfer your Personal Information to another company. Those rights may be limited in some circumstances by local law requirements. In addition to the above-mentioned rights, you also have the right to lodge a complaint with a competent supervisory authority subject to applicable law.
Where required by law, we obtain your consent for the processing of certain Personal Information collected by cookies or similar technologies, or used to send you direct marketing communications, or when we carry out other processing activities for which consent may be required. If we rely on consent for the processing of your Personal Information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal. To update your preferences, ask us to remove your information from our mailing lists, delete your account or submit a request to exercise your rights under applicable law, please contact us as specified in the “How to Contact Us” section below.
8. Data Transfers
9. Children’s Privacy
If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at [email protected]. We do not knowingly collect Personal Information from children under 16. If we become aware that a child under 16 has provided us with Personal Information, at the instruction of a parent or legal guardian we will delete such information from our files.
11. Referral Service and Requesting References
HIVELIGHTER may provide a referral service that allows you to invite your friends and contacts to use HIVELIGHTER. We may integrate the Platform with third party sites such as Facebook, so that you can send invitation messages or requests for references via the third party site itself.
You may also send invitation/request emails via the Platform itself, in which case we will ask you for the contact information to which to send your invitation/request. You can type in the email addresses or other contact information manually, or you can choose to import the contacts in your address book(s). In both cases, we may use and store this information for the sole purposes of allowing you to send your friends and contacts an invitation or request for a reference, and for fraud detection and prevention. With respect to referrals, we will also store the email addresses of your invitees to track if your friend joins HIVELIGHTER in response to your referral.